About Us
At Joeydolls, we believe every child deserves to feel seen, valued, and celebrated. Representation in toys isn’t just important - it’s essential for building confidence, fostering belonging, and sparking joy.
We’re more than just a doll brand - we’re a movement to create meaningful cultural connections through play. Joeydolls offers the world’s most diverse line of cultural dolls, thoughtfully designed to reflect the vibrant traditions of cultural heritage. Unlike other brands, our soft, playful dolls are made for all ages, combining cultural authenticity with fun and cuddly appeal.
By celebrating diversity and inspiring pride, Joeydolls brings families together, encouraging conversations that nurture understanding and inclusivity.
Our Story: From Motherhood to Mission
Hi, I’m Samantha, founder of Joeydolls and mom to two beautiful girls. Growing up in Australia, I often felt the absence of toys that reflected my culture, shaping my sense of self in ways I didn’t fully understand until adulthood.
Joeydolls was born during the pandemic, inspired by my desire to create a world where every child feels proud of their identity. Witnessing a rise in anti-Asian hate and struggling to find culturally representative dolls for my daughters, I decided to take action.
Named after my daughter, Joey, our brand celebrates the vibrant cultures of Asia while fostering confidence, joy, and belonging for children everywhere. Designed in Canada and built with love, Joeydolls is more than just a toy company—it’s a movement to ensure every child feels seen and valued, and that all cultures are celebrated.
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Why I Started Joeydolls
Why Our Dolls Matter
Changing The Narrative
Our Mission & Core Values
Mission
To empower children through culturally authentic toys, stories, and learning experiences that celebrate diversity and build pride in identity.
Core Values
- Connection: Building bridges across cultures, families, and generations.
- Impact: Empowering every child to feel seen, celebrated, and inspired.
- Diversity: Celebrating the beauty and richness of cultural heritage.
- Integrity: Ensuring authenticity and quality in every detail.
- Empowerment: Fostering pride, confidence, and belonging.
Why Choose Joeydolls?
- World’s Most Diverse Cultural Dolls: Our dolls celebrate the richness of cultural diversity, connecting with children of all backgrounds.
- A Lifelong Friend: More than a toy, a Joeydoll grows with your child, becoming a cherished companion.
- Soft & Cuddly: Lovingly crafted for endless comfort, perfect for little hands and big hugs.
- Safe for All Ages: Certified safe for 0+, ensuring worry-free play for every stage.
- Authentic Cultural Attire: Educational and fun, our dolls feature attire that reflects the beauty of Asian traditions.
- Designed & Founded in Canada: Inspired by Canada’s multicultural values, Joeydolls stands for inclusion and diversity.
- Created by a Mom: Founded by Samantha, a mother passionate about raising confident kids who embrace their heritage.
- Award-Winning Toys: Proud Gold Winner of the Mom’s Choice Awards® and National Parenting Product Awards (NAPPA).